Tuesday, July 8, 2008

A closer look: What is the App Store and what will be available?

The App Store can be thought of as a marketplace for software developed by people ranging from amateurs to professionals. Apple has provided user friendly programming tools (Xcode) to assist developers in their creations. At the moment the App Store is only available for the iPod Touch and all versions of the iPhone. Microsoft has also created something similar with the Xbox 360 gaming system – known as XNA.

An incentive for developers is the fact that they can make a bit of money on the side. At Apple’s WWDC earlier this year CEO Steve Jobs mentioned that there would be a 30/70 cost model. This simply means that Apple receives 30% and the developer would receive 70% of the returns. Seems reasonably fair. The release of the App Store is to coincide with the release of the iPhone 3G in 3 days. Until we get our hands on the App Store we don’t have any hands on impressions. So far Apple has only shown a handful of applications that can be downloaded from the App Store.

Games

  • Enigmo from Pangea Software

  • Cro-Mag Rally from Pangea Software

  • Spore from Electronic Arts

  • Super Monkey Ball from Sega

  • Kroll from Digital Legens Entertainment

General Applications

  • Sales Information from Salesforce.com

  • AIM from America Online

  • Drug database software from Epocrates

  • Social network mapping software from Loopt

  • News software from Associated Press

  • Band by Mark Terry

  • At-Bat from MLB.com

  • Education anatomy quiz from Modality

  • Medical imaging software from Mimvista

  • Ebay software from Ebay

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