The iPhone signup process will take 10-15 minutes

According to Apple's Retail Chief, Ron Johnson the Apple iPhone will take about 10-15 minutes to setup. I'm not too sure if this applies to just the US stores but I'm pretty sure Apple has figured this process out. This is a very different process compared to how the first generation iPhone was distributed where customers could just go into a AT&T store and purchase the phone or alternatively buy over the internet. Click here to check out Bloomberg's Apple iPhone 3G report.